{"id":370,"date":"2009-03-31T20:13:04","date_gmt":"2009-03-31T23:13:04","guid":{"rendered":"https:\/\/devkico.itexto.com.br\/?p=370"},"modified":"2009-03-31T20:13:04","modified_gmt":"2009-03-31T23:13:04","slug":"is-seo-really-worth-it","status":"publish","type":"post","link":"https:\/\/devkico.itexto.com.br\/?p=370","title":{"rendered":"Is SEO really worth it?"},"content":{"rendered":"

\"\"<\/a>I’ve been tracking the traffic of this blog (I got something like 1000 to 3000 visits\/day (thank you all for that)) for some time now, and just noticed something really<\/b> interesting about it. Less then 4% of all the traffic comes from search engines (and I’m really well placed on these, just type grails or groovy and you’ll see it). <\/p>\n

Most of the traffic actually comes from blog agregators like DZone, Digg, and other blogs, which shows something that just now became clear to me: all this SEO sellers talk is bullshit for a single reason: the search engine is not your primary site, but some other which is all about your favorite subject!<\/p>\n

Actually, it seems to me that people only use search engines when are getting into some new subject or trying to actually find something for a given need. And watching how other people surf the web, I can see the same behavior over and over again.<\/p>\n

Something quite obvious is usually ignored by those SEO experts: people don’t get into your website BY Google. They actually get into your site through some other related source, like blogs, blog agregators and so on! So after doing some search (with a search engine :) ) I got into some conclusions that I whould like to share here:<\/p>\n

Google is not the only search engine in the world<\/strong><\/p>\n

Seriously, in my research I found several “experts” which only optimize your website for Google. What about the others? Can you really ignore their existence?<\/p>\n

Don’t pay for what is free!<\/strong><\/p>\n

In my research, I saw several “SEO experts” selling a service which is basically the execution of wizards on your site. Would you pay someone to do what you can do by yourself? I found several of these wizards here<\/a>.<\/p>\n

At this point someone could say: “Hey Kico! But you are talking just about your case!”. Yes, it’s true. But is a good argument (at least for me), don’t you think? I didn’t see any convincing SEO service on my research (maybe I didn’t look it right), just things I could do on my own!<\/p>\n

So, after these thoughts, I would like to ask you: what do you think? Is SEO really worth it? Is it worth to pay someone for these services as a developer? I may be wrong about this subject, because I’m not a marketing expert (quite the opposite), but this is my first impression about it. What do you think? Am I in the right direction or am I just saying a lot of bullshit here?<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been tracking the traffic of this blog (I got something like 1000 to 3000 visits\/day (thank you all for that)) for some time now, and just noticed something really interesting about it. Less then 4% of all the traffic comes from search engines (and I’m really well placed on these, just type grails or […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nIs SEO really worth it? - \/dev\/Kico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devkico.itexto.com.br\/?p=370\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is SEO really worth it? - \/dev\/Kico\" \/>\n<meta property=\"og:description\" content=\"I’ve been tracking the traffic of this blog (I got something like 1000 to 3000 visits\/day (thank you all for that)) for some time now, and just noticed something really interesting about it. 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